* The New Rules of Sales & Marketing (Clark U/SBDC)

These are the seminars being offered by the MSBDC at Clark University – Spring 2015
ŸAll seminars will be held in the Grace Conference Room in the Higgins University Center, Clark
  University
ŸRegistration is 8:45, Program starts at 9AM and ends at Noon
ŸCost is $39 per person per seminar, $30 for each additional person (from one company) or each
  additional seminar
ŸRegistration and pre payment is essential to guarantee a seat.
ŸChecks should be made out to: Clark University and mailed to Clark University SBDC, Penny Tiernan, 950 Main Street, Worcester, MA 01610-1477
ŸPhone: 508-793-7615 or email sbdc@clarku.edu for more information.
ŸVisit our web site at: http://www.clarku.edu/offices/sbdc
 
 
 
Thursday, April 30, 2015
The New Rules of Sales & Marketing
 
Today, 60% of the buying process is complete before the customer makes contact with the vendor. The Internet’s vast communication network has changed almost everything related to business, including turning sales and marketing on its head. Prospective customers have no time for face-to-face sales calls, nor do they want to be “sold to” any more. Instead, they are taking advantage of the plethora of information available online to work their way through the buying process...on their own.
            You need a solid sales and marketing plan that focuses on delivering value and content to customers to facilitate the sales process and to differentiate yourself from the rest of the pack. Without this, you’ll be forced to compete on price alone. 
In this workshop, we’ll use a series of activities to develop an action-oriented sales and marketing plan.
 
Speaker: Shari Worthington, President, Telesian Technology, Worcester, MA;
Sponsored by: Fidelity Bank, The Feingold Companies, Southbridge Savings Bank, and  United Bank