* Don't Get Stuck Competing on Price

These are the seminars being offered by the MSBDC at Clark University – Spring 2014
ŸAll seminars will be held in the Grace Conference Room in the Higgins University Center, Clark
  University
ŸRegistration is 8:45, Program starts at 9AM and ends at Noon
ŸCost is $39 per person per seminar, $30 for each additional person (from one company) or each
  additional seminar
ŸRegistration and pre payment is essential to guarantee a seat.
ŸChecks should be made out to: Clark University and mailed to Clark University SBDC, Penny Tiernan, 950 Main Street, Worcester, MA 01610-1477
ŸPhone: 508-793-7615 or email sbdc@clarku.edu for more information.
ŸVisit our web site at: http://www.clarku.edu/offices/sbdc
 
Thursday, March 20, 2014
Don’t Get Stuck Competing on Price
 
    The Internet has changed almost everything related to business, including exposing you to local and global competition. If you don’t take the time to put together a marketing plan that focuses on differentiation and the customer value proposition, you’ll be forced to compete on price alone. The good news is that this is easy to avoid. Whether you’re pitching to customers, investors, partners, or resellers... your business is pitching all the time. Marketing is all about understanding who you’re pitching to, what’s in it for them, and how you can differentiate from the rest of the pack.  
 
Speaker: Shari Worthington, President, Telesian Technology, Worcester, MA