* Why Do I Need An Online Marketing Plan?

These are the seminars being offered by the MSBDC at Clark University – Spring 2014
ŸAll seminars will be held in the Grace Conference Room in the Higgins University Center, Clark
  University
ŸRegistration is 8:45, Program starts at 9AM and ends at Noon
ŸCost is $39 per person per seminar, $30 for each additional person (from one company) or each
  additional seminar
ŸRegistration and pre payment is essential to guarantee a seat.
ŸChecks should be made out to: Clark University and mailed to Clark University SBDC, Penny Tiernan, 950 Main Street, Worcester, MA 01610-1477
ŸPhone: 508-793-7615 or email sbdc@clarku.edu for more information.
ŸVisit our web site at: http://www.clarku.edu/offices/sbdc
 
 
 
Thursday, May 8, 2014
Why Do I Need An Online Marketing Plan?
 
    With the current rapid changes in online marketing many small and medium-size businesses are overwhelmed with the complexities of implementing and managing an online marketing and brand presence. But it does not have to be that way when a fair amount of planning is done upfront. A solid online marketing strategy - a tactical implementation plan, including social media marketing, search engine optimization, email marketing, and digital advertising, goes a long way towards the successful implementation of an online marketing and brand presence.
 
This session will be particularly helpful for small business owners, marketing managers, social media managers, web producers, digital media planners, content marketers, and digital communication managers.
 
Speaker: Louise Rijk, Business Management Consultant, Mary Kay/The Cosmetics Post, Wayland, MA
                Joop Rijk, Marketing Consultant, LR Consulting, Wayland, MA