* The Importance of Print Advertising (MSBDC at Clark University )

These are the seminars being offered by the MSBDC at Clark University – Fall 2015
ŸAll seminars will be held in the Grace Conference Room in the Higgins University Center, Clark
  University
ŸRegistration is 8:45, Program starts at 9AM and ends at Noon
ŸCost is $39 per person per seminar, $30 for each additional person (from one company) or each
  additional seminar
ŸRegistration and pre payment is essential to guarantee a seat.
ŸChecks should be made out to: Clark University and mailed to Clark University SBDC, Penny Tiernan,
   950 Main Street, Worcester, MA 01610-1477
ŸPhone: 508-793-7615 or email sbdc@clarku.edu for more information.
ŸVisit our web site at: http://www.clarku.edu/offices/sbdc
 
 
Thursday, May 12, 2016
The Importance of Print Advertising (How it Fits into Your Marketing Strategy)
 
Don’t waste your precious marketing dollars on business cards, brochures or other mailings that will end up in the trash, as print advertising deserves the same attention as social media. Marketing collateral should be consistent with your branding and website messaging for it to be effective. 
 
Our speaker will discuss how to develop a strategic marketing and media plan with integrated graphic design that appeals to your targeted end-user.
 
Speaker: Deborah Penta, Founder, PENTA Communications, Westborough, MA
 
Sponsored by: DCU (Digital Federal Credit Union), The Feingold Companies, and UniBank