* Social Media (How To Know If It Is Working For Your Company) (Clark U/SBDC)

These are the seminars being offered by the MSBDC at Clark University – Spring 2015
ŸAll seminars will be held in the Grace Conference Room in the Higgins University Center, Clark
  University
ŸRegistration is 8:45, Program starts at 9AM and ends at Noon
ŸCost is $39 per person per seminar, $30 for each additional person (from one company) or each
  additional seminar
ŸRegistration and pre payment is essential to guarantee a seat.
ŸChecks should be made out to: Clark University and mailed to Clark University SBDC, Penny Tiernan, 950 Main Street, Worcester, MA 01610-1477
ŸPhone: 508-793-7615 or email sbdc@clarku.edu for more information.
ŸVisit our web site at: http://www.clarku.edu/offices/sbdc
 
 
 
 
Thursday, May 7, 2015
Social Media (How To Know If It Is Working For Your Company)
 
Social media has taken the small business world by storm.  Business owners are lured in because, on the surface, it is easy to use and free.  Unfortunately, without a plan it can become wasteful of your time and money.  In this workshop we'll discuss the importance of setting realistic goals for your social media marketing efforts.  We will learn how to utilize tools within and outside of the platforms to measure and evaluate your success.
            In addition, we'll learn how to budget and manage the most expensive aspect of using social media, your time.  How do you assess whether you are spending enough, too much or the right amount of time on the most effective type on social media?  Learn how and where to invest your time and when it may be cost effective to have a specialist implement while you manage the process.
 
Speaker: Jen Vondenbrink, Founder, LS Business Solutions, North Attleborough, MA
Sponsored by: Bank of America, People’s United Bank, and Webster Five Cents Savings bank