* SBDC - Build a Solid Marketing Foundation

Marketing has experienced a real change in the last few years, therefore you need to be up to speed with the latest concepts. Creating a Marketing Program to help build the foundation of your business that incorporates today’s innovations will prepare you. Quite simply, you create the opportunity to reach out to a variety of prospects and potential clients if you can bring your product and service to a place that gets you recognized. That includes learning how to integrate your marketing with conventional and new techniques. It’s a very competitive world out there and you need to use all the resources you can to get the word out.
Discover how to market yourself traditionally and in today’s web-based world during this informative, interactive workshop and leave with the basics to design your very own Marketing Program.
Some of the key steps will include:
• Defining core goals
• Identifying primary target markets
• Establishing the key message
• Creating the brand for your company
• Developing vital strategies and tactics
• Designing all the marketing tools
• Determining how to use these techniques to gain awareness
 
This session will be especially helpful to anyone who is trying to develop brand awareness and create the environment for increased sales.
The speaker for this program, Fern Nissim, CMD, brings her 20+ years of experience in the strategic marketing field. She is a well known speaker on a variety of marketing topics and is also co-producing an online video show at www.topentrepreneur.tv.

SPEAKER:

FERN NISSEM, Principal,

Round Pond Group, LLC, Shrewsbury, MA

TIME: 8:45 a.m. - 12:00 noon

PLACE: Clark University, Grace Conference Room,

Higgins University Center

Sponsored by TD Bank and

Middlesex Savings Bank