Restaurant & Hospitality Committee Roundtable - Dec 2017

AGENDA

Social Media; the challenges, what works, what doesn’t, and how to better utilize it to promote the business. 
 
Combating a bad review; how to suppress bad PR, how to respond, new program reviews on Yelp Reservations.
 
Community Involvement; how to connect, who to connect with, and the right ways to network locally. 
 
Marketing/Branding; how much is too much, better ways to get the “word” out, and different resources to make marketing the brand less of a financial hit.  Where to put your $$ for what audience.  Do you find paid marketing useful (print ads, yelp business ads, facebook ads, Wedding Wire, the Knot, etc)?

Tax reform - highlights/downside?  

Raising the minimum wage effective January to $12 - how is this going to affect your hiring and how are you dealing?