* Enterprise Bank Non Profit Collaborative: Tapping the Power of True Stories

Rivier University, Dion Room | 16 Clement Street | Nashua, NH

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You know your organization does valuable work because you know the stories of the people whose lives you touch. You also know it because there are people who generously support your work—who each have stories of their own about why they choose to donate or volunteer. Quite often, these stories are the most powerful illustrations of the value and impact of the work that you and your organization do.

But while every non-profit has these stories to tell, many still struggle to articulate what they do and why it matters, which hurts their ability to generate the support and resources they need.

That’s why non-profits need to learn how to tap into the power of their stories.

There is a powerful, personal story woven into the experience of everyone who benefits from, donates to, or works for your organization. Once you learn how to tell these stories, you can share them across every channel through which you communicate—donor solicitation letters, website content, social media campaigns, videos, and more—to earn trust and advance the work of your organization.

In this workshop, you’ll learn how to:

• Identify the right stories to tell to communicate your values, principles, and ideals
• Use classic narrative structure to make your stories more memorable and compelling
• Tell individual stories to support a larger organizational narrative
• Train your organization to consistently gather and tell stories

What difference would it make to your organization if you could leverage your stories to clearly illustrate the impact of your work, strengthen community trust, and grow your donors?

About the presenter:

Eric Ratinoff, Founder and Chief Storyteller for Story First, a strategic storytelling consultancy, has helped non-profit and corporate organizations get clarity around their stories and tell them more effectively for nearly two decades.