* eMarketing Internet Tools 101 (Clark University)

These are the seminars being offered by the MSBDC at Clark University – Spring 2012
ŸAll seminars will be held in the Grace Conference Room in the Higgins University Center, Clark
  University
ŸRegistration is 8:45, Program starts at 9AM and ends at Noon
ŸCost is $39 per person per seminar, $30 for each additional person (from one company) or each
  additional seminar
ŸRegistration and pre payment is essential to guarantee a seat.
ŸChecks should be made out to: Clark University and mailed to Clark University SBDC, Penny Tiernan, 950 Main Street, Worcester, MA 01610-1477
ŸPhone: 508-793-7615 or email sbdc@clarku.edufor more information.
ŸVisit our web site at: http://www.clarku.edu/offices/sbdc
 
 
Thursday, March 22, 2012
eMarketing Internet Tools 101 (A Basic Introduction)
 
This session will explain and demonstrate the basics of a variety of these options.  It will include the pros and cons as well as providing some “screen shots” of the most popular tools.  It is not designed to be an in-depth training for each of the “options”, but rather an overview that will help you to determine where you should begin and what “tools” you should start utilizing first.  Most of these are either free or have a modest controllable cost.  However, many will require an investment of time to achieve a significant benefit.  
Topics that will be covered include:
            •  Email                                   •  E-Newsletters
            •  Facebook                             •  Twitter
            •  Blogs                                   •  Pay per Click
            •  Google Location                  •  QR Codes
 
Speaker: Greg Charland, Owner/Lead Consultant – Charland Technology, Hubbardston, MA
Sponsored by: Fidelity Bank, Mirick O’Connell and Middlesex Savings Bank