* Crossing The Digital Divide (Clark University)

These are the seminars being offered by the MSBDC at Clark University – Spring 2012
ŸAll seminars will be held in the Grace Conference Room in the Higgins University Center, Clark
  University
ŸRegistration is 8:45, Program starts at 9AM and ends at Noon
ŸCost is $39 per person per seminar, $30 for each additional person (from one company) or each
  additional seminar
ŸRegistration and pre payment is essential to guarantee a seat.
ŸChecks should be made out to: Clark University and mailed to Clark University SBDC, Penny Tiernan, 950 Main Street, Worcester, MA 01610-1477
ŸPhone: 508-793-7615 or email sbdc@clarku.edufor more information.
ŸVisit our web site at: http://www.clarku.edu/offices/sbdc
 
Thursday, March 8, 2012
Crossing The Digital Divide (Leveraging Technology to Accelerate Business Growth)
 
This workshop is designed to demonstrate the powerful role technology can play to turn facts and figures into knowledge that business owners can use to accelerate grow. The goal of the workshop is to begin to create a Technology-Enabled Business Roadmap.
Some of the business areas we will explore in the workshop include: 
•  Customer Research and Relationship Management Tools
•  Managing by the numbers – Your Dashboard
•  Selecting the most powerful Key Performance Indicators (KPIs)
•  Social Media and Web Analytics
 
Speaker:Beth Goldstein, Author,Consultant, Trainer, Founder –Marketing Edge Consulting Group, Holliston, MA
Sponsored by: Bay State Savings Bank, Harbor Law Group and Savers Bank