* Clark U - Using Online Social Networking (To Boost Sales & Marketing Success)

 
 
 
These are the seminars being offered by the MSBDC at Clark University – Spring 2013
ŸAll seminars will be held in the Grace Conference Room in the Higgins University Center, Clark
  University
ŸRegistration is 8:45, Program starts at 9AM and ends at Noon
ŸCost is $39 per person per seminar, $30 for each additional person (from one company) or each
  additional seminar
ŸRegistration and pre payment is essential to guarantee a seat.
ŸChecks should be made out to: Clark University and mailed to Clark University SBDC, Penny Tiernan, 950 Main Street, Worcester, MA 01610-1477
ŸPhone: 508-793-7615 or email sbdc@clarku.edufor more information.
ŸVisit our web site at: http://www.clarku.edu/offices/sbdc
 
 
 
 
 
 
 
 
 
Thursday, March 14, 2013
Using Online Social Networking (To Boost Sales & Marketing Success)
 
There are two portions to this presentation. In the first portion a marketing specialist will explain Facebook, Twitter, LinkedIn, and YouTube. Social networking has taken the internet by storm and is once again changing the face of communications. Nearly 4 out of 5 internet users visit a social networking site each month. But how does this translate into success for your company...whether your goal is more traffic to your web site, enhanced awareness of your company and product brands, or increased sales? Is social networking entertainment or business? Learn how to integrate social media into your company’s marketing and sales program. 
 
Some of the topics that will be covered include:
• Social networking tools and technologies
• Where people are spending their time
• Specific ways to drive more customers to your web site using social networking
• Tips on how to construct an effective social media program
• Examples of companies who have successfully put social media to work for them
• The role of mobile devises and what you need to take into account when building your marketing program
In the second portion of the program a business person will explain how she uses these techniques on a modest and practical level to help her improve customer relations and increase sales for their businesses.
 
Speakers:Shari Worthington, President, Telesion Technology, Worcester, MA
                 Melissa Fetterhoff, Executive Director, Nashoba Valley Chamber of Commerce, Devens, MA
 
Sponsored by: Middlesex Savings Bank, People’s United Bank and Shepherd & Goldstein