* Clark U - Online Sales & Lead Generation (Using Search, Advertising & Social M

 
 
 
These are the seminars being offered by the MSBDC at Clark University – Spring 2013
ŸAll seminars will be held in the Grace Conference Room in the Higgins University Center, Clark
  University
ŸRegistration is 8:45, Program starts at 9AM and ends at Noon
ŸCost is $39 per person per seminar, $30 for each additional person (from one company) or each
  additional seminar
ŸRegistration and pre payment is essential to guarantee a seat.
ŸChecks should be made out to: Clark University and mailed to Clark University SBDC, Penny Tiernan, 950 Main Street, Worcester, MA 01610-1477
ŸPhone: 508-793-7615 or email sbdc@clarku.edufor more information.
ŸVisit our web site at: http://www.clarku.edu/offices/sbdc
 
 
 
Thursday, April 25, 2013
Online Sales & Lead Generation (Using Search, Advertising & Social Media)
 
The online sales and lead generation opportunity continues to expand with the evolution of viral social media, social media advertising, local search optimization (SEO) and local advertising networks (LAN). This session explores where online sales and lead generation is going and what steps businesses and online marketers can take to boost their results and gain an edge over the competition.
 
Some of the topics that will be covered include:

• Effective use of social media marketing sales funnel from engagement to lead conversion
• Facebook advertising campaigns: When and how to use promoted posts, sponsored results, page posts ads, sponsored stories and marketplace ads
• Simplified local online advertising using Local Ad Networks (LAN)
• Local search engine optimization (SEO)
• Tips on monitoring, measuring and campaign optimization