2016 Market Smarter Workshop Series NO FEE
A 4-part workshop series developed to equip Massachusetts manufacturers with the
marketing tool kit needed to compete and grow on the local and global stage. Topics
to be discussed include; building a formidable digital presence, lead generation best
practices every manufacturer should implement, leveraging marketing automation
tools for growth and developing a website primed for top-line growth.
Workshop #4:
Marketing Tools that every Manufacturer Should Leverage
Wednesday November 9th, 8:00-10:00am
In today's digital era, the most successful manufacturers take the
principles of Six Sigma to the next level with innovative new digital
marketing tools. You can measure your marketing in the same way
that you measure manufacturing processes - and achieve the same
sustained quality improvement that Six Sigma brings to your process.
This workshop will illustrate useful tools ranging from customer
relationship management (CRM) systems that help you keep your
customers and prospects happy to marketing automation platforms
that take care of repetitive tasks like email and event marketing -
and everything in between.
Location: MassMEP
100 Grove Street
Worcetser, MA 01605
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Wednesday Nov 9, 2016