To maximize your business website'\;s return on investment\, you need to be able to track its performance. Tools like Google Analytics allow you to see where your website traffic is coming from\, identify your top-performing channels and gain insight into your visitors'\; behavior.
\n\nIn this webinar\, you&rsquo\;ll learn the basics of Google Analytics\, how to track your website'\;s performance and how to turn these insights into action. Finally\, you&rsquo\;ll learn how to increase leads and sales using your collected data.
\n\nLearning objectives:
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- How to set up Google Analytics for your website \n
- How tracking conversions can guide your marketing strategy \n
- Which analytics reports you should focus on \n
- How to enhance both your website and marketing campaigns using the data you&rsquo\;ve collected \n
Live attendees will receive the slide deck and a link to this webinar recording.
\n\nFunded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions\, conclusions\, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. By registering for this event\, you agree to receive email communications from \;SCORE \;based on the information collected. Click \;HERE \;to view SCORE \;Terms and Conditions \;and \;Privacy Statements
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